Online marketing is any effort to spread the word about your company, which uses the internet to reach target audience.
Social Media Marketing
Social Media Marketing (also known as SMM) focus on using social media networks such as Facebook, Twitter, Google+, LinkedIn to build relationships with customer and then send them to your website, products and services. SMM offers a more precise targeting (age, gender, occupation, interests) of customers.
Search Engine Optimization
Search Engine Optimization (SEO) is a set of strategies that are used to increase page rank and visibility of website on search engines and possibly increase the traffic to the website when it appears in search results from search engines such as Google, Microsoft Bing or Yahoo Search. A good website optimization exercise uses the content of your website to run a link building campaign resulting in improved rankings for your website.
Content Marketing creates valuable media and content and distribute those to potential future customers. This is the good guy version of online marketing, where you mostly try to guilt people into buying.
Electronic Direct Mail EDM
Email Marketing is one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing both value, and asking them to buy when the time is right.
Pay per Click Advertisement
It is another form of Internet marketing strategy that places your website at the top of Search Engine Results Page (SERP) via paid advertising. You will be charged for every click to your website. Pay per click advertising is similar to search engine marketing, but not limited to Google and its competitors. Most social networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website. Effective PPC campaigns help a website get visibility on the search engine results page and understand the keywords which are most in demand.